Follow these tips to create the perfect event invitation email!

It’s no secret that marketing is one of the most fundamental aspects of event planning. Without a strong marketing campaign, attendance will suffer— which, in turn, brings down the overall quality of the event. To increase attention and gather interest, it’s important for event planners to create strong event invitation emails that are eye-catching, showcase the best parts of the event, and contain all the necessary information. With a proper invitation email, attendees will be much more likely to RVSP and get excited about your event! To help you get started, we’ve put together a simple guide for creating the perfect event invitation email.

Make it visually engaging

Have you heard of the popular expression “we eat with our eyes”? It refers to the importance of visual presentation, which is a big part of our appreciation for food. The same expression can be applied to your event invitation. With proper design, your audience will spend more time viewing and appreciating the invitation, which increases the overall interest around the event. Experiment with the layout, different fonts and images, colours, and contrast to create a clear and coherent design that effectively displays your message. But don’t go overboard! Event invitations that are clean in design and simple in message will leave a lasting impression on your readers.

Create a catchy subject line

When viewing your event invitation, the first thing the audience will see is the subject line. As such, it should be interesting and provide the reader with a reason to open your email. Apart from making it concise and clear, the subject line should promise value, create a sense of urgency (“Don’t miss out!”), and use a unique voice to start the conversation. You can even include the recipient’s name and city to add a personalized touch!

Consider your language

Before you send out the event invitation, double check the language in the email. Aside from spelling mistakes and grammatical errors, are you using an effective tone of voice? Do the words connect with your brand’s image? Depending on the type of event, you may want to adopt either a formal or conversational language in your invite.

Emphasize the important information about your event

The essential information should be advertised at the very top of the email. You wouldn’t want your audience to be confused and scroll through lines of text just to find the time, date, and location of your event. This might lose their interest! Focus on what’s important and put emphasis on it. Is there a noteworthy speaker who’s attending? Will attendees have a chance to win a prize? The highlights of your event should stand out from the other information in your email invitation.

Think about the details

When considering what to put in your event invitation, think about little details that may be important to mention. For example, if the event location is difficult to find, you can include directions on the bottom of the invite. You can even place a screenshot of a map! Audiences will appreciate that the sender took people’s commutes into consideration.

Provide a call to action

Every good marketing strategy should include a call to action (CTA). This is an enticing prompt that should encourage your audience to take action, whether it’s to register or purchase tickets. You can do so by including a button that automatically links the reader to a registration page. Having a CTA is a win for both event planners and audiences. It allows marketers to track click-through rates, and consumers to appreciate the convenient user experience.

Creating a strong invitation email is absolutely necessary for any successful event. For best results, focus on design, have an engaging subject line, use straightforward language that matches your brand, include all of the necessary information, and use a CTA. For more event planning tips, check out our last blog on how to make your virtual event a success.